Secondary Navigation


RealSense financial coach with client

48% of Duval County families are vulnerable to financial hardships if emergencies occur.

To guide hardworking families and individuals on a path to prosperity, United Way offers RealSense—a nationally recognized financial stability initiative designed to save families money and promote responsible fiscal habits.

Services We Offer

About RealSense

United Way’s RealSense initiative is a community coalition of companies, agencies, government, educational, non-profit, and other organizations. Strengthening the financial stability of Northeast Florida residents for 12 years, RealSense provides free financial education, counseling and tax preparation services to help people save money and build assets.


Since 2003, RealSense has returned $200 million in tax refunds and had a total economic impact of $94 million.

Free tax services save families money only once a year, while free financial education workshops help families save money year-round. In 2014, more than 11,000 student hours were logged in all classes. Surveys completed six months after participating in financial education classes indicate that 31 percent of participants decreased their debt, an improvement of 16 percent. Sixty percent indicated they had established a written budget, an improvement of 32 percent. Learn more in the Better Off Measures Study.

RealSense Better Off Measures

Partner Organizations

AARP Tax-Aide
Action News – WAWS FOX30 & WTEV CB47
Atlantic Coast Bank
Atlantic Recreation Center
Bank of America
Bank On Jacksonville
Baptist Health
BB&T Bank
Beaches Emergency Assistance Ministry
Carpenter’s Shop
Catholic Charities Bureau
CFED – Corporation For Enterprise Development
City of Jacksonville
City Rescue Mission
Clear Channel
Communities In Schools of Jacksonville
Community First Credit Union
Coppola PR
Council on Aging
Department of Children and Families
Disability Shop Talk Group
Duval County Dept. of Health
Duval County Extension Service
Duval County Public Schools
Early Learning Coalition of Duval
Early Learning Coalition of St. Johns County
Family Foundations
FDIC – Federal Deposit Insurance Corp.
Federal Reserve Bank of Atlanta – Jax Branch
Financial Planning Association
FINRA Investor Education Foundation First Coast News
First Coast Service Options
Florida Blue
Florida Coastal School of Law
Florida Department of Education
Florida Prosperity Partnership
Florida State College at Jacksonville
Goodwill of NE Florida
Heart of Putnam
Independent Living Resource Center
Internal Revenue Service – SPEC
IRS – Taxpayer Advocate Service
Jacksonville Area Legal Aide
Jacksonville Housing Authority
Jacksonville Public Library System
Jacksonville Urban League
Jacksonville University
Jacksonville Women’s Business Center
Jax Regional Chamber of Commerce
Jax Small Business Help
Jessie Ball duPont Fund
LISC – Local Initiatives Support Corporation
Nassau Council on Aging
Nassau County Library System
National Community Tax Coalition
National Disability Institute
NE FL Community Action Agency
Neptune Beach Senior Center
Operation New Hope Potter’s House International Ministries
Putnam Family Fitness Center
Regions Bank
Small Business Development Center
SMB Security
St. Johns County Council on Aging
St. Johns County Library System
St. Johns River State College
St. Matthew’s Christian Community Care Center
St. Vincent’s Healthcare
Sulzbacher Center
SunTrust Bank
The ARC of Jacksonville
The Benefit Bank
Three Rivers Legal Services
Ulrich Research Services
United Way 2-1-1
United Way Full Service Schools
United Way of Northeast Florida
United Way of St. Johns County
United Way Worldwide
University of North Florida
VyStar Credit Union
Wal-Mart Foundation
War on Poverty
Wealth Watchers
Wells Fargo Bank
World Relief Jacksonville
YMCA – Tiger Academy

Thank you to our supporters!

RealSense Partners and Funders