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RealSense financial coach with client

48% of Duval County families are vulnerable to financial hardships if emergencies occur.

To guide hardworking families and individuals on a path to prosperity, United Way offers RealSense—a nationally recognized financial stability initiative designed to save families money and promote responsible fiscal habits.

Services We Offer

About RealSense

United Way’s RealSense initiative is a community coalition of companies, agencies, government, educational, non-profit, and other organizations. Strengthening the financial stability of Northeast Florida residents for 12 years, RealSense provides free financial education, counseling and tax preparation services to help people save money and build assets.


Since 2003, RealSense has returned $200 million in tax refunds and had a total economic impact of $94 million.

Free tax services save families money only once a year, while free financial education workshops help families save money year-round.  Surveys completed six months after participating in financial education classes indicate that 33 percent of participants decreased their debt, an improvement of 16 percent. Sixty-five percent indicated they had established a written budget, an improvement of 33 percent. Learn more in the Better Off Measures Study.

RealSense Better Off Measures

Partner Organizations

AARP Tax-Aide
Action News – WAWS FOX30 & WTEV CBS47
Atlantic Recreation Center
Bank of America
Baptist Health
BB&T Bank
Beaches Emergency Assistance Ministry
CareerSource Northeast Florida
Catholic Charities Bureau of Jacksonville
CFED – Corporation For Enterprise Development
City of Jacksonville
City Rescue Mission
Clear Channel
Communities In Schools of Jacksonville
Community First Credit Union
Council on Aging
Department of Children and Families
Duval County Dept. of Health
Duval County Public Schools
Early Learning Coalition of Duval
Family Foundations
Florida Blue
Florida Prosperity Partnership
Florida State College of Jacksonville
Independent Living Resource Center
Internal Revenue Service
Jacksonville Area Legal Aid
Jacksonville Habitat for Humanity
Jacksonville Housing Authority
Jacksonville Public Library System
Jacksonville Women’s Business Center
Jax Federal Credit Union
Jax Refugee Community Services
Jax Regional Chamber of Commerce
Jax Small Business Help
Jessie Ball duPont Fund
Jewish Family & Community Services
League of Southeastern Credit Unions & Affiliates
LISC-Local Initiatives Support Corp.
Lutheran Social Services
Mayport USO
NABA – National Association of Black Accountants
National Disability Institute
New Town Success Zone
Northeast Florida Community Action Agency
Northeast Florida Healthy Start Coalition – Fatherhood Initiative
Operation New Hope
Parent Academy
Potter’s House International Ministries
Regions Bank
Salvation Army
Small Business Administration
Small Business Development Center
St. Johns River State College
St. Matthew’s Christian Community Care Center
St. Vincent’s HealthCare
State Farm
Step Up For Students
Sulzbacher Center
SunTrust Bank
The ARC of Jacksonville
The Benefit Bank
The Carpenter’s Shop
The H.I.L.L. of Northeast Florida
The Siemer Family Foundation
Three Rivers Legal Services
Ulrich Research Services
United Way 2-1-1
United Way of Florida
United Way Full Service Schools
United Way of Northeast Florida
United Way of St. Johns County
United Way Worldwide
UF/IFAS Extension Duval County
University of North Florida
VyStar Credit Union
Wealth Watchers
Wells Fargo Bank
World Relief Jacksonville

Thank you to our supporters!

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